Who is the roccamore squad? 💪

Behind every successful company, there is a strong and powerful team. This year our 'squad' has been going through some changes and we think it’s time for you to know the new people behind roccamore a bit better, so you can put a face to a name. Even though we are a small team, we function very well together and we make it work, no matter what. Without further ado, here are the members of the roccamore team:


As you might already know, Frederikke is our main lady and the glue that holds the company together. Without her, your feet and ours would be still suffering from the pain of wearing high heels. Fortunately, now she has created the solution to a problem women have had for centuries, which is not only comfortable and practical, but also very cute and alluring. Last year she was also named Female Founder of the year by Lean in EU WBAs and we are very proud to have such a great leader.



The most multi-functional person from our team and which has been working at roccamore the longest. Milena is our Bulgarian problem-solver, which takes care of everything, starting with making sure our office is well-supplied with everything we need, to guaranteeing all our customers’ issues are successfully solved. She knows everything about the company and the shoes, so she can solve literally any internal or external dilemmas that might come up along the way. As you might have guessed, one of our best-seller boots - Milena, was named after her.



The man of the house - the one that ensures that all our systems are always up-to-date and that your shopping experience is as easy as it could be, by making the navigation through our website effortless. Always one step ahead, he is continually thinking about our customers’ comfort and privacy. Originally from Romania, he has moved to Copenhagen very recently, but has already adapted to the Danish culture and lifestyle.



Originally from Moldova, Janetta takes care of all our social media channels and creates all the content we put out there. Have you seen a picture that might have caught your attention? She probably took it. She is also the one writing our blog posts and has the mission to inform our customers, keeping them up to date with news, trends and other interesting things related to roccamore.



She is the newest addition to our team. She is our Danish customer success and showroom manager. Always there to help you out if you have any questions regarding the shoes or if you have encountered an issue during your shopping experience. She will also be the first one you see when you visit our showroom, prepared to help you pick out the perfect shoe for yourself.


As you can see, our small team is very varied, but we believe this is exactly what makes us work so well together. Coming from different cultures and having separate ideas or principles, helps us have the best brainstorming sessions and in result, come up with the greatest solutions for roccamore. Hope you enjoyed getting to know us better! Just remember, we’re always there to help, so don’t hesitate to ask us anything!


Yours truly,

the roccamore team ❤️