"2024 has truly been a magical year for roccamore. From major campaigns and powerful messages to inspiring events and beautiful new designs – it has been a year full of highlights that we have shared with you.

In the spring, we celebrated female musicians with the campaign Respect High Heels in Music, where we championed equality – even in the Danish music industry. You can revisit the campaign with Anne Heick, Karen Mukupa, and Kira Skov here: Respect High Heels in Music.

Another important voice, Mathilde Falch, lent her name to yet another Mathilde-design. You can learn more about it here: Mathilde Family.

In Norway, we launched a musical collection with Maria Mena, which took us on an emotional journey where our shoes shone both on and off the stage. You can see the collection here: Maria Mena Tour Collection.

In May, we involved mothers and babies in the beautiful Moms Rock campaign, where we celebrated mothers and their role in the workforce. You can revisit photos from the campaign and the inspiring event with PwC here: Moms Rock.

"Once again, we hosted our Unicorn Auctions – this time with amazing Roccamore Shoelovers as guest hosts. A big thank you to Britt, Lone, Sandra, and Simone. You were absolutely outstanding!

We’re closing 2024 with our Pink Xmas campaign, where we, together with Emma Libner, focused on women’s right to equality in the bedroom and emphasized that women have every right to ask for pleasure. Yes, please!

I want to say THANK YOU from me and the entire team – wearing my Angie Disco Black – for making 2024 a year we’ll never forget.

We are so excited to start 2025 – there are many surprises in store. Of course, many for your feet, but also some important topics we hope to gain your support in addressing and discussing.

I wish you a Happy New Year and thank you so much for 2024.
Without you, none of this would have been possible."

Frederikke Antonie Schmidt
Founder, roccamore