ROCCAMORE REBEL: PERNILLE LOTUS

Just because you look like a big success, it doesn't have to mean you feel like one.

It was never written in the stars that Pernille Lotus would become a double-digit millionaire one day. Rather the opposite. She grew up in poverty, living in the suburbs of Copenhagen with her single mum and two siblings. Her mum struggled with cancer, and Pernille had no contact with her father.

At the age of 14, she started using drugs and had a turbulent youth. After her boyfriend almost died of an overdose, she decided to leave many habits behind. She managed to turn the tables around and create a successful influencer and marketing agency. WeAreCube, as it is called, was recently sold for a double-digit million figure.

What truly impresses us is not just her amazing business adventure, but the fact that she is not afraid to share her story, fears, and doubts, exposing her less-successful years and hard lessons.

That's courage and an inspiration to all of us at roccamore.

GOOD THINGS COME...

...to those who make them happen! To celebrate Pernille and her persistance, we worked hard to back a very rare and unique roccamore colour - in the form of Penny Boot Petrol.

The Penny boots feature 10 cm stiletto heel, including 2 cm plateau with hidden gel cushion for soft landing. This petrol shade model is a limited edition, produced in small batch.

MAKE A DIFFERENCE

#RoccamoreRebel is a portrait series paying tribute to women standing up for themselves and those around them.

Women of today don't need empowerment, as much as we need to believe in ourselves and stand up for who we are. The future is truly feminine, and we want to celebrate the women that stand out and dare to make a difference.

BEHIND THE CAMERA

#RoccamoreRebel was shot by Danish award-winning photographer Marie Hald. Her photos tells stories about our society, the human body and mental illness.

Marie has won reputable prizes such as Femina's Feminist of the Year and Nikon's Women Photograph (both in 2019). She has grown to be a part of the roccamore family, and is pictured here wearing her favourite pair - Rebecca.

BEHIND THE CAMERA

#RoccamoreRebel was shot by Danish award-winning photographer Marie Hald. Her photos tells stories about our society, the human body and mental illness.

Marie has won reputable prizes such as Femina's Feminist of the Year and Nikon's Women Photograph (both in 2019). She has grown to be a part of the roccamore family, and is pictured here wearing her favourite pair - Rebecca.

HALL OF FAME

Our #RoccamoreRebels are not faces of the campaign - they are loyal customers, passionate ambassadors, real life women who have been wearing our shoes and connected with our values.

Discover all of our amazing rebels in 2021, their stories and their unique ways to stand up for themselves.

MAKE A DIFFERENCE

#RoccamoreRebel is a portrait series paying tribute to women standing up for themselves and those around them.

Women of today don't need empowerment, as much as we need to believe in ourselves and stand up for who we are. The future is truly feminine, and we want to celebrate the women that stand out and dare to make a difference.

BEHIND THE CAMERA

#RoccamoreRebel was shot by Danish award-winning photographer Marie Hald. Her photos tells stories about our society, the human body and mental illness.

Marie has won reputable prizes such as Femina's Feminist of the Year and Nikon's Women Photograph (both in 2019). She has grown to be a part of the roccamore family, and is pictured here wearing her favourite pair - Rebecca.