Amalie Dideriksen. Pro Cyclist, World Champion 2016 and #RoccamoreRebel.
She came out of nowhere. Just 20 years old, Amalie Dideriksen took everyone by surprise as she blasted past all the favorites and big names at the World Championships in 2016. Not only did she win Gold; she also did what no other Danish road cyclist, male or female, had done before her: She became World Champion.
The campaign is shot by award-winning photographer Marie Hald, #RoccamoreRebel is a series of portraits paying tribute to women who inspire us by standing up for themselves and what they believe in.