#RoccamoreRebel

ROCCAMORE REBEL: AMALIE DIDERIKSEN

Amalie Dideriksen. Pro Cyclist, World Champion 2016 and #RoccamoreRebel.

She came out of nowhere. Just 20 years old, Amalie Dideriksen took everyone by surprise as she blasted past all the favorites and big names at the World Championships in 2016. Not only did she win Gold; she also did what no other Danish road cyclist, male or female, had done before her: She became World Champion.

The campaign is shot by award-winning photographer Marie Hald, #RoccamoreRebel is a series of portraits paying tribute to women who inspire us by standing up for themselves and what they believe in.

SHOP LANA VIOLA

REDEFINE THE RULES

Many still think cycling is a sport for men. Amalie proves them wrong. With five Danish National Championships and an Olympic silver medal among her many other victories, the fearless sprinter from Amager has accomplished more than most professional cyclists dare dream of achieving in an entire career.

Amalie is rewriting the unwritten rules of cycling and changing the perspective on women and sports for everyone.

SHOP LANA VIOLA

ROCCAMORE REBEL: AMALIE DIDERIKSEN

Amalie Dideriksen. Pro Cyclist, World Champion 2016 and #RoccamoreRebel.

She came out of nowhere. Just 20 years old, Amalie Dideriksen took everyone by surprise as she blasted past all the favorites and big names at the World Championships in 2016. Not only did she win Gold; she also did what no other Danish road cyclist, male or female, had done before her: She became World Champion.

The campaign is shot by award-winning photographer Marie Hald, #RoccamoreRebel is a series of portraits paying tribute to women who inspire us by standing up for themselves and what they believe in.

REDEFINE THE RULES

Many still think cycling is a sport for men. Amalie proves them wrong. With five Danish National Championships and an Olympic silver medal among her many other victories, the fearless sprinter from Amager has accomplished more than most professional cyclists dare dream of achieving in an entire career.

Amalie is rewriting the unwritten rules of cycling and changing the perspective on women and sports for everyone.

SHOP LANA VIOLA

THE REBELS

Our #RoccamoreRebels are not anonymous campaign models - they are loyal customers, passionate ambassadors, women from real life who have worn our shoes and backed our values.

Experience all of our amazing rebels in 2021, their stories and their unique ways of standing up for themselves.

MEET ALL REBELS

MAKE A DIFFERENCE

#RoccamoreRebel is a portrait series paying tribute to women standing up for themselves and those around them.

Women of today don't need empowerment, as much as we need to believe in ourselves and stand up for who we are. The future is truly feminine, and we want to celebrate the women that stand out and dare to make a difference.

BEHIND THE CAMERA

#RoccamoreRebel was shot by Danish award-winning photographer Marie Hald. Her photos tells stories about our society, the human body and mental illness.

Marie has won reputable prizes such as Femina's Feminist of the Year and Nikon's Women Photograph (both in 2019). She has grown to be a part of the roccamore family, and is pictured here wearing her favourite pair - Rebecca.

BEHIND THE CAMERA

#RoccamoreRebel is shot by the Danish award-winning photographer Marie Hald. Her pictures tell stories about our society, the human body and mental illness.

Marie has won prestigious awards such as Femina's Feminist of the Year and Nikon's Women Photograph (2019). She has grown to be part of the roccamore family and is pictured here wearing her favorite couple - Rebecca.

MAKE A DIFFERENCE

#RoccamoreRebel is a series of portraits that pay homage to women who stand up for themselves and those around them.

Women today do not need empowerment, but need to believe in ourselves and stand up for who we are. The future is feminine and we want to celebrate the women who stand out and dare to make a difference.

THE REBELS

Our #RoccamoreRebels are not anonymous campaign models - they are loyal customers, passionate ambassadors, women from real life who have worn our shoes and backed our values.

Experience all of our amazing rebels in 2021, their stories and their unique ways of standing up for themselves.

MEET ALL REBELS

MAKE A DIFFERENCE

#RoccamoreRebel is a series of portraits that pay homage to women who stand up for themselves and those around them.

Women today do not need empowerment, but need to believe in ourselves and stand up for who we are. The future is feminine and we want to celebrate the women who stand out and dare to make a difference.

BAG KAMERAET

#RoccamoreRebel bliver skudt af den danske prisvindende fotograf Marie Hald. Hendes billeder fortæller historier om vores samfund, den menneskelige krop og psykisk sygdom.

Marie har vundet velrenommerede priser som Feminas Feminist of the Year og Nikons Women Photograph (2019). Hun er vokset til at blive en del af roccamore-familien og er her på billedet iført sit yndlingspar - Rebecca.

MAKE A DIFFERENCE

#RoccamoreRebel is a series of portraits that pay homage to women who stand up for themselves and those around them.

Women today do not need empowerment, but need to believe in ourselves and stand up for who we are. The future is feminine and we want to celebrate the women who stand out and dare to make a difference.

BEHIND THE CAMERA

#RoccamoreRebel is shot by the Danish award-winning photographer Marie Hald. Her pictures tell stories about our society, the human body and mental illness.

Marie has won prestigious awards such as Femina's Feminist of the Year and Nikon's Women Photograph (2019). She has grown to be part of the roccamore family and is pictured here wearing her favorite couple - Rebecca.