So far, we've given away 27 pairs of shoes for free to women who have landed their first C-level position* or board position since the campaign launched on Aug. 15, 2025. Meet three of them below and help us find even more women we can celebrate with a free pair of shoes from our Power Collection.**
PhD, CEO and recently landed her first board seat.
“I got the interview through my network, and I landed the seat because I focused on how my skills could help create value in the company, even if it is a different industry than where I work today.”
Nadia’s most important lessons for landing her board seat:
Build your network outside your industry as well. Focus on how your skills can be used across industries and always based on the company’s needs.
Don’t just look in areas where you normally work, but rather look at where your skills can create value.
Don’t underestimate yourself and take chances. The biggest risks bring the biggest wins.
CEO, Fitness Instructor and recently landed her first board seat.
“What has made the difference is my ability to give honest and direct feedback – even when it is uncomfortable. It has been noticed and appreciated because it shows that I can challenge, think in diversity and stand firm on my values. And then I understand the company's product and can translate it into real business value.”
Maj Britt's most important lessons for landing her board seat:
Have many interests and build your network across sectors.
Create a large professional base, preferably within different industries.
Have the courage to say things as you see them.
VP, board member and recently landed his first C level position as CRO.
“I have dared to say yes to opportunities in those defining moments when you are in doubt or have neither the time nor the energy. It challenges your stress threshold to the fullest. But through that, the wildest opportunities also arise – and you have to be on the spot many times before you score that legendary goal.”
Malou’s most important lessons for landing his C level position:
Nurture your network and make a virtue of being visible even if you live abroad, for example.
Be prepared! It is important to be able to remember your entire repertoire and stage it in new ways when changing jobs.
Work hard. Stand by your ambitions and accept that this also means opting out.
*C-level refers to the highest level of management in a company, where the job titles all begin with "Chief" (e.g., CEO, CFO, CMO).
**The campaign offer of a free pair of shoes from our Power Collection applies to those who have achieved their new positions from the campaign’s launch on 15/8 until 31/12/2025, and we reserve the right to be sold out of certain models or sizes in the collection. For board positions, the position must be held in a registered board. Shoes from the Power Collection cannot be exchanged for other products.
